SAVE THE PIXEL-THE ART OF SIMPLE WEB DESIGN.

e-Books from Scratch


Save The Pixel
The Art of Simple Web Design
Renowned design and usability pro, Ben Hunt, wants to Save the Pixel.
Every day literally squillions of pixels are enslaved into creating web pages that confuse, frighten and irritate.
This Madness Must End!
Overview
By taking us on a tour through over twenty full web site re-designs, Ben demonstrates vital pixel saving principles and practices at every turn of the page.
His commentary and full colour "before & after" snapshots of each site clearly show how the pixels were wasted and what he did to save them.
The results speak for themselves - clear, easy to use sites that look superb.
Who should read this book?
If you design, build or commission web sites, you need to understand what turns visitors off, and why wasting pixels is not only inefficient, but actively repellent.
Your website has about two seconds to convince a visitor that it's worth visiting - you need to make this moment count.
This book will help you.
Note: To read or print this ebook, you will require Adobe Acrobat reader (or other software capable of reading PDF files).
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This book will give you...
Insight into professional web design discipline that will help you create successful web sites and page designs in less time, with less effort and with more impact.
Principles to help you select the design solution that's most likely to work, and to direct your creative energy effectively.
Dozens of practical techniques and tips on information architecture, page layout copy writing craft and graphic design.
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Don't take my word for it!
Howie Jacobson is the author of “Adwords for Dummies”. He says...
“Save the Pixel is the best book on web design and usability I've ever read, and one of the best books on internet marketing in general. If you're sending traffic to your web site via Google AdWords and you haven't discovered the strategies and tactics in Save the Pixel, I guarantee you're throwing away money.
“It's not just information, but a systematic way of designing a site for your customers rather than your web designer's online portfolio. Save the Pixel is the one book I insist my clients read before I'll roll out an AdWords campaign for them.”
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Purchase & Delivery
As soon as you've purchased your copy of “Save the Pixel”, we'll give you a download link straightaway. if you have any problems, you can email ebooks@scratchmedia.co.uk and we'll do our best to help ASAP.
Chapters
The Art of Simple Web DesignThe core of the "Save the Pixel" campaign for simple, beautiful web sites. Includes "Enough, and no more", "Design the content, not the box" and more tips on design discipline.Download this chapter for free
Why are we Here?Looks at getting clear about your purpose before you start designing, with practical tips on setting and defining useful goals.
Make a Site for its VisitorsUnderstanding what people are really looking for when they go to a web site, and helping deliver win-win solutions.
Spread the Smell of SuccessThe importance of creating a scent trail that keeps visitors believing that they're on track and engaged with the site.
The Simple Shall Inherit the World Wide WebProof of why simple works in web design, and why being brilliant doesn't necessarily mean being clever.
Getability and the BrandIntroduces getability as the vital factor in a successful web page, and how it relates to the brand. Includes a guide on defining or developing a brand.
LayoutHow to arrange web pages so that they're getable at every level, with clear real estate, a focal point, and a meaningful information cascade.
NavigationA comprehensive guide to types of navigation, with a host of tips on what makes nav really work.
NoticeabilityBalancing the visual impact of elements on screen to manage the visitor's attention to optimise retention and success. Looks at size, contrast, boldness, colour, space, 3D effects, and movement.
Give me SpaceReveals the Golden Rule of Spacing - how to arrange elements on screen for maximum readability and perfect meaning.
Design your ContentSaving the pixel brings the focus on your content. The final chapter is full of tips and tricks for crafting powerful text and imagery that get your message across better.
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eBook PDF download (7.4MB)for $29.00

Free Chapter
Sample Chapter:The Art of Simple Web Design
Save the Pixel is brillant, just brillant - just what is needed! A must read for anyone who designs and develops web sites.Anne Nortcliffe, University lecturer
After working on website development for years I read the "Save the pixel" book by scratchmedia. It has revolutionised the way that I think about websites and I only wish I could have read it sooner.David Carr
A real gem of a book.Trent Brown
Every working web designer should read it... Best $30 I spent all year...pixelyzed.com
The principles in this book really outstanding and really works. I utilized some of the techniques with the getability section and some various techniques, and it helped me close 2 projects worth over $4000 each.MAJ3STIC STUDIOS
I just read Save the Pixel and loved it! I've read about a half a dozen books on web design, and Save the Pixel says 3X as much in half the space.whynot buy,http://guruganesh.wdfsebooks.hop.clickbank.net/?tid=HR1GYVL2
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More testimonials…
Other eBooks from:
Basics of Web Design
Business of Web Design
Current Style and Web 2.0 Design Guide
Graphic Design
Architecture
Usability
Design Process
Goal-Oriented Design
Join the Campaign to Save the Pixel - Learn the Art of Simple Web Design.
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My other blogs:
http://newfastpcsecrets.blogspot.com
http://memoryoptimizesoftware.blogspot.com
http://webdesignmastery.blogspot.com
http://reachmillions.blogspot.com
http://thefastwebmaster.blogspot.com

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guruganesh6@hotmail.com